Why Tesla Is the Best Car Company in the World

As an analyst in a market of experts, I'm known as a generalist, but if I have an area of particular focus, it is how to make customers love you. In the car space, there are two emerging vendors on the world stage: India's Tata, which now owns brands like Jaguar and Land Rover; and Tesla, the dominant provider of electric cars. Both companies are trying to make a dent in the world, and Tata is by far the larger and more capable of the two, but it is Tesla that is having a bigger impact.