Touchscreen publishing company Onswipe has good news for Samsung. As Onswipe’s Chief Marketing Officer Jason Baptiste put it in an email, “Samsung clearly won Christmas when it comes to tablets.”
Specifically, the company looked at visitors to Onswipe-optimized sites for the period of Dec. 26 to Dec. 29 in comparison to Dec. 19-22, as a way to measure the growth that different tablet platforms saw over Christmas. The results? Samsung’s Galaxy tablets grew 50.4 percent, Nexus 6 tablets grew 33.8 percent, iPads grew 20.4 percent, and Kindle Fires grew 19.5 percent.
Now, the fact that Onswipe focused on percentage growth is an important caveat here. After all, Samsung was presumably starting from (much) less, so it didn’t need to sell as many tablets to see significant growth.
It’s also interesting to see the line about Samsung’s victory coming from Baptiste, who recently wrote a blog post telling people to “stop believing the fairy tales about the iPad’s demise.” I asked him if the data made him reconsider the post, and he said no: “Though they enjoyed more growth post Holidays, Samsung is still very tiny compared to the iPad and the same goes for the rest of Android. What will be interesting is seeing whether people still use Android tablets 90 days out from now.”
Baptiste also provided some numbers about usage. He said the average session time from Samsung users was 3 minutes and 9 seconds after Christmas, down from 3:32 before. On iPad, the average session was 4:03, compared to 4:12 before. And the Kindle Fire had the longest session time on average, 4:51.
As for how many people this data represents, Baptiste said Onswipe (which recently upgraded its platform) reaches 31 million unique visitors each month on the mobile web.
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