An Awesome iWatch Is Apple's Greatest Challenge

There are two words I try to avoid connecting: "greatest" and "challenge." Clearly I've failed. I try to avoid this phrase because it reeks of hyperbole -- and yet here I am, typing it out in association with Apple's utterly mythical "iWatch." Still, the more I look ahead, the more I realize that Apple's greatest challenge might be convincing a world that it can produce an iWatch that matters. Consider the abandonment of the watch. As cellphones became more and more ubiquitous, users realized that they told time very well.