Over 77 percent of college students are using Snapchat at least once every single day, according to research by Sumpto. And even more stunning, 45 percent of college kids aged 18-24 would open a snap from a brand they didn't know, while 73 percent of students would open a snap from a brand they already know. Though Snapchat hasn't yet determined a revenue model, data like this suggests that… Read More
How Could Snapchat Make Money? College Kids
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