Apple's 'Way Too Long' Invite Lands With a Thud

Apple's pretty much annual October new product media event usually is preceded by a cute invitation sent to journalists. The invitation typically includes a phrase or graphic element that provides a vague clue to the secret agenda of the event. Presumably, this is to drum up excitement and speculation, in addition to creating an ah-ha moment when the audience understands the connection between the invitation and the actual announcement. This year, Apple's hint is this: "It's been way too long." That is the worst teaser I've ever heard.