Facebook's Voter Turnout Efforts: Good, Bad or Pointless?

In the months leading up to Tuesday's mid-term elections, suspicions were rife about the possibility of Facebook influencing the outcome. Facebook had joined Google, Twitter and other high-tech companies in urging people to vote, but skepticism about its motives ran high because in previous elections, it had turned its call to voters into sociological experiments, trying different approaches on different groups. Facebook in essence said that this year it would roll out the same message to all 100 million or so U.S. members.