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Thursday, January 23, 2014
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Google has added the Top Gear track to Google Street View (via 9to5Google), which fans of the UK automotive show will recognize instantly. You could sort of experience driving it from the cockpit camera footage the program itself uses, but now you can ride along through Chicago, the Hammerhead, Gambon and all the rest from your desktop or device on Google Maps.


Fun fact I learned today: The Top Gear Test Track was originally a Royal Canadian Air Force base built during the second world war, so it’s literally a part of my heritage. I’ll definitely be thinking about that the next time Top Gear puts a semi-famous British celebrity in a Vauxhaull Astra and sends them round the track – an experience I can now better sympathize with thanks to this new Street View addition.


In the video above you can see some behind-the-scenes footage about how they shot the Street View, complete with Top Gear’s tamed racecar driver The Stig hot-dogging the Google Street View camera car in a Mercedes-Benz SLS AMG Black. Maybe the Street View car can catch up in the corners.







5:53 AM

Google has added the Top Gear track to Google Street View (via 9to5Google ), which fans of the UK automotive show will recognize instantly. ...

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tim armstrong

AOL is announcing that it has reached a deal to acquire content personalization startup Gravity for an initial $83 million, with another $7.7 million paid out over the next two years.


Gravity works with online publishers and brands to tailor their content based on the activity of each visitor. This can take the form of “Recommended For You” or “What You Missed”-type widgets, which is how we implemented Gravity on the TechCrunch site. But co-founder and CEO Amit Kapur (who, like the other Gravity founders, was a former MySpace executive) has laid out a broader vision in the past, suggesting that this personalization is “the future of content.”


The press release says the acquisition will help AOL deliver personalized content, both on the editorial and advertising side. In addition, Gravity’s executives are joining the company.


In an interview with Recode’s Kara Swisher, AOL CEO Tim Armstrong (you’d think he’d want to give us a heads up about this, since AOL owns TechCrunch, but apparently not) said, “We think we can get a clearer signal with content with personalization to improve our results and better monetize what we offer.”


Gravity was founded in 2009 but didn’t “fully launch” its platform until a year ago, something that Kapur attributed at the time to the company’s “methodical” approach to building something “big and disruptive.” It raised more than $20 million in funding from investors including Redpoint Ventures, August Capital, and Upfront Ventures.


Thanks to the reach of its publishers, Gravity says it has has personalized more than 1 billion pageviews per month. It also says it increases engagement by 240 percent compared to non-personalized sites.


Here’s the internal memo that TechCrunch just received as part of AOL’s Brand Group:



Brand Group Teammates:


As I think most of you know, I believe that we have the opportunity and responsibility to pair our users with our content more precisely. Today, we are showing every user a unique, targeted set of advertisements, while we are still showing every user the same page of content. As publishers, we need to transform the user experience by dynamically delivering every user a unique page that takes into account who they are and what they’re specific interests demand. Because of your never-ending efforts, AOL boasts one of the world’s largest, evolving libraries of original, premium content and instead of continuing to present every user with the same content assets, we need to take advantage of the depth and breadth of our content and get the right information in front of the right eyes, dynamically. In this paradigm, for example, AOL.com is able to target a soon-to-be married woman living in Dallas with a completely custom-painted homepage (landing page) that includes wedding dress content from StyleList, wedding cake ideas from Kitchen Daily, weather and news from HuffPo Dallas and, perhaps, info about the very stocks in her portfolio on Daily Finance.


Over the past four months, our team has analyzed and met with numerous personalization (and different optimization) technology companies, including the leading player Gravity. While evaluating a network-wide commercial deal with Gravity, we determined that owning the technology that powers personalization on our content pages is imperative as we didn’t want to become dependent on a third party’s ability to provide this functionality for an important consumer facing, core aspect of our business. We also realized that by owning this tech, AOL could own a key component of the web’s plumbing and offer it to our network of publishing partners. Customers like WebMD and ESPN already use Gravity. In short, we learned that Gravity’s interest graph tech would be an essential contributing element for all of AOL’s products moving forward.


With all of this in mind, I am really happy about this acquisition and I hope you will join me and welcoming Amit Kapur (CEO and co-founder, copied here) to our leadership team.


Amit, his team and I will be working our way around to discuss how Gravity can optimize your business units with all of you over the next few weeks. You are, of course, welcome to reach out to Amit directly. Commons, Amit and the corp dev team are working on a formal evolving implementation plan and will keep you posted.


Better every day,

LB


PS: Thanks to Lemmon, Susan, John Frelinghuysen, Bei Huang, Maureen Sullivan, James Commons, Matt Garber and most definitely Sarah Saxe for the support and heavy lifting on this (most of which happened smack dab in the middle of the holidays).



AOL says the deal is expected to close in the first quarter of this year.







5:24 AM

AOL is announcing that it has reached a deal to acquire content personalization startup Gravity for an initial $83 million, with another $7...

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Even if you've never been guilty of sharing one of those annoying vertical videos, you may have run into a situation where you've been filming and moving around at the same time -- and because you were scrambling over a rock or playfully wrestling while recording, your fun little video perspective spun vertical on you. Or, if you're like me, you might have taken a vertical photo -- then realized that you had a video-ready moment to capture and started recording video, only to realize that you started recording in upright mode. Once you start, you're stuck.


5:09 AM

Even if you've never been guilty of sharing one of those annoying vertical videos, you may have run into a situation where you've ...

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Apple is working on a means by which a targeted ad delivery system could clue in to a viewer’s mood, and serve them ads appropriate to that mood according to a new patent (via AppleInsider). So if, for example, it finds you’re Twitter stalking your ex and looking at pictures they’re posting wherein they’re having fun and smiling with their new beau, you might get an ad for Haagen Dazs or Jim Beam, at least in theory.


Already, ad targeting uses a number of factors to figure out which are the best ads to show any particular user, taking into account the time of day, their age range, browsing behavior and location, among others. Apple’s patent describes a way in which mood can be assessed, too, to add an extra dimension to the advertiser’s arsenal of consumer intelligence.


Apple’s filing says it can determine mood based on different types of data, including heart rate, blood pressure, adrenaline level, body temperature and verbal cues, many of which are now being volunteered by users of devices in the quantified self space like fitness trackers and more advanced health sensors. It can also use signals like what type of content a user is viewing, which apps they’re using and when, what kind of music they’re listening to, as well as how they’re interacting with social network for finding outwardly expressed cues regarding mood.


The system would also establish a baseline mood for each individual user to compare against, since behavior expressing sadness for one might actually indicate happiness for another, and information regarding the user’s tendencies while under the influence of different moods would be monitored to see what kind of advertising works best for them in each circumstance. Then, it’ll serve up ads appropriate to a user’s current mood, in combination with the other ad targeting criteria mentioned above, when it has enough information.


Of course, the patent also goes into detail about privacy, describing things like expiring mood profiles that only last a certain amount of time, as well as how any data use in the system described would have to be in strict compliance with existing privacy policies and user agreements. It describes a provision for including an “opt in” or “opt out” toggle for use of the system in a device’s settings application (perhaps similar to the current “Limit Ad Tracking” option found in iOS 7). Really, it’s not different from other signals that advertisers currently monitor in this regard.


Ad tech is a secondary concern for Apple, which primarily derives revenue from hardware device sales. But it does have its iAd unit, and if it can increase the value of its platform to advertisers, that improves the ecosystem for developers and thus encourages more and better software, content and services. Mood and sentiment analysis is a hot area in online media these days, thanks to continuing improvements in machine learning, so it’s not surprising to see Apple take some exploratory steps in that direction, but I wouldn’t expect to see this tech implemented in the immediate future.







5:09 AM

Apple is working on a means by which a targeted ad delivery system could clue in to a viewer’s mood, and serve them ads appropriate to that ...

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NewsCred, a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 million in Series C funding.


The funding comes slightly less than a year after I wrote about the company’s last round of $15 million. One of the main reasons to keep raising, said co-founder and CEO Shafqat Islam, is that, “We’re up against some big players like Salesforce and Adobe, and we need investment and we need a big team.”


The company says that it already employs more than 120 people, but Islam said it’s his intention to more than double the size of the sales team. He added that a lot of the funding will also go toward marketing and positioning the company so that it stands out amidst all the different content marketing companies that are currently around.


NewsCred clients include Procter & Gamble, Blue Cross Blue Shield, Sprint, Xerox, Visa, Bank of America, AIG, The Hearst Corporation, and Time Inc.


The company’s content licensing business, where publishers like The New York Times, Reuters, and Getty Images make their content available to brands, will “continue to be the foundation” of the NewsCred’s services, Islam said. At the same time, it launched a program called The NewsRoom last year — instead of licensing existing content, The NewsRoom is a network of freelancers who can create new content tailored to a brand’s specific needs.


One thing that came up repeatedly in my conversation with Islam is quality. He said The NewsRoom is able to attract top-notch writers because it pays high rates — $500 for a blog post and $1,000 for a researched article. (There’s always a subjective element to quality, but you can see some of the results in these company case studies.) He also touted NewsCred’s “end-to-end platform.”


“You know, a lot of people use the word ‘end-to-end’ without actually thinking about, What does that mean?” he said. In NewsCred’s case, that means offering the full “content marketing stack,” from planning to approvals to analytics.


The new round was led by InterWest Partners, with additional funding from existing investors including Mayfield Fund, FirstMark Capital and IA Ventures. InterWest’s Doug Pepper is joining the NewsCred board.


“Content in itself is not a [marketing] channel — we think content is a broad, horizontal, foundational block for every one of these channels,” Islam added. “What we’re trying to do is, How do we build a massive company by powering content very specifically for each channel?”







4:54 AM

NewsCred , a company that helps customers find and create content for their marketing campaigns, is announcing that it has raised $25 millio...

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Apple has had a patent approved today (via AppleInsider) that could make it a leader in a new kind of display material technology: Sapphire glass. The patent describes various methods for attaching sapphire crystal to electronic devices, and includes a description of how it does this with the sapphire glass covering the iPhone camera lens introduced with the iPhone 5, as well as a means for attaching sapphire as a cover for the whole display.


In the past, the iPhone has used Gorilla Glass to protect its screen (though some believe it may have stopped recently); Apple championed this tech and basically made its maker Corning the default choice for smartphone OEMs looking for a tough, scratch-resistant material to use to protect their screens. But last year, Apple made a $578 million bet on sapphire (which is used often in good watches) with GT Advanced Technologies to have it build a manufacturing plant for the material in Arizona.


When the deal was announced, our own Matthew Panzarino took a closer look at the investment, and at what sapphire glass could provide Apple. Sapphire, including the lab grown variety, is much tougher, more resistant to scratches, and more resistant to breakage after scratches than even Gorilla Glass, which has a strong reputation in all those arenas. It’s heavier, too, but would potentially allow Apple to use thinner pieces for both space and weight savings.


Of course, there are also existing needs at Apple for sapphire glass, including the iPhone camera lens and the new Touch ID-compatible home button, which many expect to make its way to other Apple devices including the iPad eventually. But the patent uses an iPhone-type device as its illustrative example, and specifically states that while the gadget depicted is a “smart phone,” the techniques described could be used on any number of devices. A smartwatch might be a good target case, for example, given that Apple has been rumored to have been working on one for some time, and that sapphire is a very common case material used in the manufacture of watches from most leading brands.


The patent itself details ways in which the sapphire material could be attached to the shell or casing of an electronic device, with examples in illustrations detailing jigsaw-type and tounge-and-groove mechanics for keeping the glass firmly in place.


At this stage, it’s more likely that Apple is simply laying the groundwork for a potential shift to sapphire in its phones and other devices a considerable way down the road, rather than tipping its hand for any immediately upcoming change in how its devices are made, but this patent demonstrates that it is indeed thinking in terms of smartphone displays and other applications that go beyond its current uses of the material.







4:24 AM

Apple has had a patent approved today (via AppleInsider ) that could make it a leader in a new kind of display material technology: Sapphire...

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We’ve already covered the set of initiatives the European Commission plans to roll out in order to address the pressing need to support tech startups in Europe. Today in Davos, at the World Economic Form, Vice President Neelie Kroes has announced the launch of two initiatives inspired by that work.


The first is the Startup Europe Partnership – effectively a project to help startups in Europe scale globally. This will be led by the Mind the Bridge Foundation, a non-profit corporation which runs an accelerator programme and Nesta, a UK charity which funds innovation.


The other founding partners of this project are: Telefonica, Orange, BBVA, European Investment Bank, Cambridge University, IE Business School, Humboldt University and the Lisbon Council.


The idea is that the Startup Europe Partnership (SEP) will “build bridges” between Europe’s startup, corporate and investment communities to help EU startups raise funds and beat language barriers to reach maturity as global players. It hopes to do this in three main ways: by creating events which match startups and corporations to encourage corporates to procure and invest in startups; mapping the hottest startups, hubs and success stories; sharing startup related best practices to reduce the cultural divide and favour cross-fertilization. The vision is that European corporations – large and middle size – as well as European universities have to be active key players in this process.


The second is The European Digital Forum – basically a think-tank around policy debates regarding policies network on digital entrepreneurship. This will produce an annual Digital Economy Index to measure how friendly Europe is to the mind-set required to succeed in the digital era. Its ‘secretariat’ will be led by the Lisbon Council in collaboration with Nesta.


Speaking from Davos, VP Kroes said: “Politicians don’t create jobs, entrepreneurs do. We’re going to support that mindset and push European start-ups beyond their comfort zone. And then we’re going to get out of the way. Sometimes the best thing a political leader can do is get out of the way.”


This is interesting language from a non-elected official, but essentially reflects a big push around entrepreneurship coming out of the Commission at the moment.


The Startup Partnership and the Digital Forum are the Commission’s first moves to try and improve business conditions in Europe. To some extent it was inspired by the Startup Manifesto produced by the Startup Europe Leaders Club – a group of entrepreneurs who set out an action plan for the Commission.


The Commission estimates that 800,000 jobs have been created in tech startup is in Europe in the last five years.


Startup Europe is the umbrella term for six initiatives under the Commission’s Digital Agenda: The Accelerator Assembly, the European Crowdfunding Network, The Web Investors Forum, the Leaders Club, the Startup Europe Partnership. We delved into these recently in some detail.


So, what we have here is – one one hand – a group of a large corporates, some entrepreneur organisations who will put together some events, some data maps and some ideas on ‘best practice’ around startup ing. And on the other hand we have a think tank.


Putting together bigger players with small is something the EC is almost bound to do. What remains a frustration is whether the EC can get to the point that it can somehow generate an exit environment for startup entrepreneurs and investors. After-all these are the people who take the risk on to create a new, high-growth, disruptive, company.


You’ll note that of the partners in the Startup Europe Partnership, there are telecoms players, banks, universities, and two non-profits. No VCs. As yet. What these initiatives badly need are the input of real investors.


Limited Partners, (“LPs” the investors in VC funds) are only incentivised by VC funds paying back their investment when a startup has a liquidity events – is sold or floats on a public market or similar. The whole goal of this needs to be more holistically integrated into Startup Europe’s strategy. If LPs do not get a return they will not invest in VCs or accelerators, and they in turn will not have the funds to invest in startups – the whole thing is a chain of activity, and all of the initiatives should be aligned around this.


Only then will Europe create a virtuous cycle of activity that has happened in Silicon Valley, whereby now-wealthy former entrepreneurs are able to go back into the ecosystem and invest in new entrepreneurs.







2:40 AM

We’ve already covered the set of initiatives the European Commission plans to roll out in order to address the pressing need to support tec...

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