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Friday, January 31, 2014
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In this week’s episode of Ask A VC, Manatt Digital Media Ventures’ Peter Csathy joined us in the studio to talk about the return of content, his firm’s investment strategy and more.


One of the topics Csathy and I talked about was the renaissance moment for content, whether that be video, long-form, or social content. Csathy himself previously was the CEO of Sorenson Media, which provides encoding tools and a platform for video distribution for media companies and online publishers and also was the CEO of digital video startup SightSpeed, which was acquired by Logitech.


Why is content back? And what are the distinct properties that are driving viral content? Csathy answers those questions and more in the video above.

3:53 PM

In this week’s episode of Ask A VC, Manatt Digital Media Ventures’ Peter Csathy joined us in the studio to talk about the return of content...

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airbnb mobile

Peer-to-peer lodgings marketplace Airbnb has been focused on finding ways that it can help its hosts improve the quality of experience for guests that stay in their homes. As part of this effort, the company is trialing a low-cost cleaning service for some hosts on the platform.


According to an email sent to a host in the San Francisco Bay Area that was forwarded to TechCrunch, Airbnb is piloting a program that will make cleaning services available to some people who make their homes available on the platform. The email claims those services will be “affordable, easy to schedule, and can be tailored to include amenities such as linen service and gift baskets.”


In a statement from an Airbnb spokesperson, the company confirmed the trial, saying: “We’re always testing ways to make the experience on Airbnb better. This is a test we’re looking at in one market.”


Airbnb is working on a number of ways in which it can better support the people who list their homes on the platform. It recently brought on a new head of hospitality, Chip Conley, and created a Hospitality Innovation Lab in Dublin aimed at determining best practices for hosts.


It’s also introduced a new suite of mobile apps that are aimed at making the listing process easier. At the same event in which those apps were unveiled, Airbnb announced that it would relaunch Airbnb Groups to enable hosts to communicate and share tips with each other, and even toyed with the idea of offering up smartphones to hosts as a way to improve response times to guests and boost overall bookings.


But chief among the ways that Airbnb hosts can improve the quality of stay for their guests is through cleanliness of the spaces that they list. Those who frequently have Airbnb guests staying with them already know this, and many so-called “super hosts” already schedule regular cleaning sessions between stays.


Doing so can be expensive, however, and can eat into the money that hosts make — especially those who rely on income from Airbnb to help them pay their rents. At $55 for a three-hour cleaning, the price is slightly below what you might get from a service like Homejoy, which generally charges $20 an hour (in San Francisco, at least). Individual cleaners can run even higher, depending on the size of the home or how much cleaning is needed.


Offering hosts a somewhat discount price is a nice perk, especially for those who regularly rent out their homes to other members of Airbnb. It also improves the overall quality of their stays, could lead to better reviews, and overall increase the likelihood that hosts will have future guests.


Full text of the email sent to our host contact below:



Hi [XXXX],


We’re excited to invite you to try a new cleaning service we’re piloting for a select group of Airbnb hosts! Airbnb Cleaning is affordable, easy to schedule, and can be tailored to include amenities such as linen service and gift baskets, too. Pricing starts at $55 for a 3 hour cleaning.


We built this service to address what Airbnb guests care about most (things like odors, stray hairs, and refrigerators!). We also worked with hosts like you to understand how to cater to personal hosting styles and home setup preferences. We’ll save your preferences and set up your space exactly the way you want it every time.


Click here to learn more!


If you have any questions, simply reply to this e-mail and we’ll answer it promptly.


Happy hosting,

Airbnb






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Apple’s plans for iOS 8 focus on redefining health tracking via mobile devices, according to a new report from 9to5Mac, which has a terrific track record when it comes to rumors it has sourced itself. The report details a new marquee application coming in iOS 8 called “Healthbook” that monitors all aspects of health, fitness and workout information, including vitals monitored via the new iWatch, which is said to pack a bevy of sensors and to be “well into development” according to 9to5Mac’s sources.


The health monitoring app called “Healthbook” will come pre-installed on iOS 8, which, if true, would be a huge blow to third-party apps including those made by Fitbit, Nike, Runkeeper and Withings just to name a few. It would track and report steps, calories burned, distance walked and more, including weight fluctuations, and blood pressure, hydration levels, heart rate and more.


Apple’s focus on health in iOS 8 is given credence by a number of new reports from this week, including the news from the New York Times earlier today that Apple execs met with the FDA late last year to discuss mobile medical applications. Apple also reportedly hired Michael O’Reilly, M.D. away from a position as Chief Medical Officer of Masimo Corporation in July 2013. O’Reilly is an expert in pulse oximetry among other things, which is used to non-invasively take key vitals from a user via optical sensors.


9to5Mac’s report details functionality of the proposed “Healthbook” app, which, as its name suggests, takes a lot of cues from Passbook. It’ll offer swipeable cards for each vital stat it tracks, letting users page through their medical and health information. The report cautions that this functionality could be taken out prior to the final release of iOS 8: With the FDA’s involvement, one concern might be getting the necessary approvals to market the software as a potential medical aid.


As for the iWatch, the new report doesn’t add much in terms of firm details, but it does suggest we could see a release before year’s end, and offers that it could feature sensors that provide data to Healthbook. That app could also use existing third-party monitors and devices designed for iOS to source data, however. One more tidbit about the iWatch suggests that maps will be a central feature of the device, and navigation on the wrist is actually a prime potential advantage of smartwatch devices that has yet to be properly explored.


We’ve reached out to Apple for comment on these developments, and will update if we learn anything more.





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Apple’s plans for iOS 8 focus on redefining health tracking via mobile devices, according to a new report from 9to5Mac , which has a terrifi...

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Despite incremental improvements, the gender bias issue in Silicon Valley remains an important one. Last month, in response to the furor over an interview about female hackers, Paul Graham announced a conference dedicated to female founders. But I beat Graham to it, producing a sold-out event last week at the San Francisco office of BloombergBETA entitled Hacking Gender.


One my panelists was the very successful writer, social media guru and public speaker Nilofer Merchant whose email signature line says: “Sent. By. Bond. Jane Bond, that is”. So I asked Merchant how all women in the Valley can, like her, become Jane Bond and overcome bias.


“Have grit,” she advises. And “perseverance”. What women (and men) need to understand, she says, is that “bias exists.” It’s ingrained in Silicon Valley and results in women not being seen by men. And so they don’t get jobs or investments or leadership roles.


But Merchant does see things improving. While she thinks that Graham needs to admit he’s biased, she is much more positive about Marc Andreessen’s recent confession on Twitter that only 11% of his followers are women. That’s how you hack gender, Merchant says, by acknowledging the problem, talking about it publicly and then trying to fix it.





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Despite incremental improvements, the gender bias issue in Silicon Valley remains an important one. Last month, in response to the furor ov...

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coupons

The march of the 2014 initial public offerings commences, with the latest one of the oldest brands on the internet. Coupons.com has just filed papers with the SEC for an IPO on the NYSE, trading under the name COUP, and raising $100 million.


The move was long anticipated, most recently with Paul Sloan jumping from his position as editor-in-chief at CNET to take up head of communications to lead the effort.


As one of the earlier moves in the online coupons space, Coupons.com is also one of the biggest. It notes in the IPO that in the first nine months of 2013, its sales were generated from some 940 million transactions on its site. Those included customers picking up digital coupons and also redeeming codes over its platform. That figure is up 49% over a year ago.


Coupons.com says that today that its platform counts more than 700 consumer packaged goods companies, representing over 2,000 brands, and retailers covering some 58,000 physical stores in North America. It had 17 million monthly unique visitors on average across Coupons.com and affiliated sites over 2013 and visited the sites of its CPGs, retailers and publishers. Its mobile apps have been downloaded some 7 million times.


First established as a site for newspaper coupons, more recently the company has been trying to convert its brand recognition into a business fit for a more social and mobile age. In December Coupons.com acquired Yub for $30 million to add loyalty networks to its service and position itself as a better bridge between offline and online commerce. In March 2013, it acquired KitchMe, a Pinterest-like recipe service.


Founded in 1998, Coupons.com has raised some $277 million in venture funding but it is a loss-making business. During the nine months ended September 30, 2013, the company says, it generated revenues of $115.3 million, growing 51% compared to the same period in 2012 but at a net loss of $12.8 million. That net loss was a decrease of 75% over the same period in 2012, the company says.


Sill, coupons are big business, potentially. Coupons.com says that in 2012, 305 billion total coupons were distributed, “representing an aggregate discount value of $467 billion, with 2.9 billion redeemed representing an aggregate discount value of $3.7 billion,” citing stats from NCH Marketing Services.


The news comes a day after Box reportedly filed a “secret” IPO.


Photo: Flickr


More to come.





1:38 PM

The march of the 2014 initial public offerings commences, with the latest one of the oldest brands on the internet. Coupons.com has just fil...

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Gillmor Gang test pattern

Gillmor Gang – Robert Scoble, John Taschek, Kevin MArks, Keith Teare, and Steve Gillmor. Live recording session today at 1pm Pacific. Have you found us on Facebook yet? http://ift.tt/1aWOd9g

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Gillmor Gang – Robert Scoble, John Taschek, Kevin MArks, Keith Teare, and Steve Gillmor. Live recording session today at 1pm Pacific. Have...

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brightfunnel infographic

Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-name investors.


Co-founder and CEO Nadim Hossain served most recently as the vice president of marketing at PowerReviews (which was acquired by Bazaarvoice). In that role, and in other jobs as a marketing executive, Hossain said that with his background in economics and econometrics he expected to be “swimming in CMO insights,” but that turned out not to be the case.


Instead, Hossain said he found “production tools” with limited analytics, at least on the level of what a CMO would want to know.


“I remember being at a board meeting in May of 2011, and they asked me questions where I didn’t know the answers,” he said. ” My self identity is as someone who can get at the numbers and get at the truth, and I had to make guesses. It just made me feel not authentic and wonder, why don’t I have the answers? These are knowable questions.”


So at BrightFunnel, he’s trying to build tools that will given him the answers that he was looking for. The eventual goal, Hossain said, is to create “the Google self-driving car for marketers.” In other words, customers should be able to identify how much money they want to spend on a campaign and what their revenue targets are, and with BrightFunnel’s recommendations, the marketing plan should basically run itself.


The company isn’t quite there yet. Instead, Hossain said, it’s more like navigation app Waze. Its current features include identifying the marketing “levers” that can lead to increased revenue, as well as analyzing performance trends by campaign and channel. BrightFunnel also integrates with marketing automation systems including Marketo, Eloqua, Pardot, Act-On, and Hubspot.


And yes, it offers predictions about the revenue impact of marketing campaigns. Hossain estimated that those projections are within 10 to 20 percent accuracy — not just on the conversion rate but also how long it will take to close the sale, which is particularly important for the business-to-business marketers that BrightFunnel is targeting.


One of Hossain goals is to improve that accuracy, which he said is “blows [marketers] away” but is not quite up to snuff for statisticians.


Anyway, here are the investors:


Paul Albright, former CRO, Marketo

David Gutelius, former Chief Social Scientist, Jive Software

Ryan Holmes, founder and CEO, HootSuite

Steve King, former CEO, DocuSign

Scott Kleper, founder and CTO, Context Optional (Adobe Marketing Cloud)

Tim Kopp, former CMO, ExactTarget (Salesforce.com Marketing Cloud)

Chris Maeda, former CTO, KANA Software

Mark Organ, CEO, Influitive and co-founder, Eloqua (Oracle Marketing Cloud)

Venkat Rangan, CTO, Clari and founder, Clearwell Systems (Symantec)

Russell Siegelman, former VP, Microsoft, and Partner, Kleiner Perkins Caufield & Byers





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Marketing startup BrightFunnel is announcing that it has raised a small “advisory round” of slightly less than $1 million from some big-nam...

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