With every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journ...
With every new iPhone release, Apple delivers a handful of new iPhones to a select few industry journalists to review. How are those journalists and publications selected? First, they are known to appreciate the Apple aesthetic -- they have written dozens of positive reviews. No Apple haters allowed, which makes sense. It's important to set the stage for positive vibes when launching a new product -- a professional marketing launch with billions of dollars on the line is never organic.
