Twitter fielded a survey to a subset of its users yesterday about their live TV viewing habits.
Other questions in the survey included queries about apps or websites that they used while watching the shows. The survey was delivered from inside Twitter's website and native apps on Android and iOS and featured a short list of questions delivered by the Toluna polling platform.
Twitter was interested to know whether people had been using Pinterest, Facebook, Twitter, email, Instagram, vine or another (to be filled in by the user) app while watching the game. Also on the list was an entry for ‘chat' apps like G-chat, Snapchat, Whatsapp or text messages. The interest in what people are using their second screen for is obviously of intense interest for a company like Twitter, which hopes to couch itself (heh) as the ‘TV companion' app. The thing to do while you're doing nothing watching TV.
More to follow…
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