One of the recurring themes in the technology industry is that very successful companies become arrogant and start taking unnecessary risks or abusing customers -- the two aren't mutually exclusive. That behavior can accomplish what competitors have failed to do: It can kill them. I was in IBM in the 1980s when it exhibited this behavior, and I wrote a report on Microsoft identifying this same behavior. Yet both of those instances are massively eclipsed by Google, which appears hell-bent on destroying its nearly invulnerable market position.Google's Death Wish
One of the recurring themes in the technology industry is that very successful companies become arrogant and start taking unnecessary risks or abusing customers -- the two aren't mutually exclusive. That behavior can accomplish what competitors have failed to do: It can kill them. I was in IBM in the 1980s when it exhibited this behavior, and I wrote a report on Microsoft identifying this same behavior. Yet both of those instances are massively eclipsed by Google, which appears hell-bent on destroying its nearly invulnerable market position.
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