Instagram has invited members of the media to an event in NYC on December 12 to “share a moment” with Kevin Systrom and the Instagram team.
It’s unclear what this event is in reference to, but considering that the invitation was sent in the mail, on paper, the photo-sharing app could be hinting at a future in print. Other invites were a block of wood, another huge point toward the idea of a printing business.
It sounds ridiculous, considering the digital revolution is in full swing and paper is on its way out, but there is an entire ecosystem of applications, services, etc. that piggy backs off of Instagram’s success.
A number of services print Instagram photos on wood, canvas, glass, and even marshmallows so that users can enjoy the physical incarnation of their digital obsession.
With Christmas around the corner, the introduction of a photo printing business could mean big bucks for the photo-sharing app, which has just recently introduced a revenue stream in Instagram ads.
So far, the roll out is slow and small, while reaction is unclear. Printing could be a strong way to bring in revenue with behemoth Facebook as a backup resource.
Of course, we’ll have to wait until December 12 to find out.
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