Portrait of the Artist as a Social Media Fan

Artists are using social media to market their work, communicate their ideas and even create new forms. Kiran Umapathy's Headphones Project, for example, documents what randomly selected headphone-wearing strangers are listening to with a story, photo and link to the song. This project -- like many other art projects these days -- lends itself well to social media sharing. "Social media's a big deal because that's where your audience is," said Umapathy, who also does marketing for Social Print Studio.