Twitter just published a blog post announcing a new product for advertisers called “tailored audiences”. Basically, this confirms the report by TechCrunch’s Josh Constine yesterday saying that Twitter was about to officially launch its retargeting product.
Twitter announced that it was launching an experimental version of its retargeting program back in June. Now the company says it’s available globally. For now, the idea is to target ads on Twitter who have also visited their websites, though Twitter writes that it could be used in other ways eventually: “We believe there are many other possibilities. Think of it as the way to define your own groups of existing and target customers, and connect with them on Twitter.”
In order to participate in the program, Twitter says advertisers should work with one of a number of partners, who include Adara, AdRoll, BlueKai, Chango, DataXu, Dstillery, Lotame, Quantcast, ValueClick, and [x+1].
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