» » Nielsen And Integral Ad Science Expand Their Ad Viewability Partnership Beyond The US
Sunday, March 30, 2014

9:03 PM
Nielsen and Integral Ad Science are announcing that they're taking their partnership international. Nielsen is best-known for its TV ratings system, but it has been expanding its measurement on the web, on social media, and on mobile. Back in 2012, it announced a partnership with Integral Ad Science (then known as AdSafe) to measure ad viewability (i.e., whether an ad was actually seen by… Read More


Posted by at 9:03 PM
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