Nielsen and Integral Ad Science are announcing that they're taking their partnership international. Nielsen is best-known for its TV ratings system, but it has been expanding its measurement on the web, on social media, and on mobile. Back in 2012, it announced a partnership with Integral Ad Science (then known as AdSafe) to measure ad viewability (i.e., whether an ad was actually seen by… Read More
Nielsen And Integral Ad Science Expand Their Ad Viewability Partnership Beyond The US
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