Twitter is adding more global firepower to its ambitions to cosy up to broadcasters and TV advertisers: it is buying France's Mesagraph, and it is also acquiring SecondSync in the UK. It is also teaming with with Kantar, the market analytics firm owned by WPP who was also an investor in SecondSync, as part of its string of announcements today to further its global reach with its social TV… Read More
Twitter Buys France’s Mesagraph And UK’s SecondSync, Inks Deal With Kantar To Ramp Up Social TV Efforts In Europe
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