OnePlus, a China-based smartphone maker founded by Pete Lau, a former VP at Guangzhou-based Oppo, on Wednesday announced its OnePlus One phablet. The device is being marketed as a "flagship killer," but whether it is remains to be seen. Factors in its favor are its price -- $300 for a device being placed head to head with the more expensive Samsung Galaxy S5 and the iPhone 5s -- as well as the company's clever marketing campaign and the buzz it has generated so far.OnePlus Unveils One 'Flagship Killer' Smartphone
OnePlus, a China-based smartphone maker founded by Pete Lau, a former VP at Guangzhou-based Oppo, on Wednesday announced its OnePlus One phablet. The device is being marketed as a "flagship killer," but whether it is remains to be seen. Factors in its favor are its price -- $300 for a device being placed head to head with the more expensive Samsung Galaxy S5 and the iPhone 5s -- as well as the company's clever marketing campaign and the buzz it has generated so far.
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