Apple Gets Ready to Tell Consumers Why They Want a Smartwatch

Apple reportedly is preparing to ship multiple versions of a smartwatch this coming fall, as competition increases in the wearable technology space. Its long-rumored smartwatch reportedly will be available in multiple screen sizes and will include more than 10 sensors that will allow it to track the wearer's health and fitness metrics, among other information. Apple wants to address the notion that smartwatches currently on the market do not provide significant additional functionality beyond what a smartphone can do, it seems.