The Next iPhone Is a Naming Catastrophe Waiting to Happen

I can't help but wonder how the heck Apple is going to name its new iPhone lineup when it debuts this fall. Make no mistake, the naming scheme is due for a change. Last year, the shakeup was two form factors that introduced the plastic body of the iPhone 5c with the clear flagship iPhone 5s model. With the next iPhone, the top-of-line iPhone model won't be clear to consumers at all. As it turned out, last year's sales showed that the majority of Apple's consumers made a beeline for Apple's best iPhone at the time, the iPhone 5s.