Apple's new iPhones didn't take center stage at its product launch this week. "The fact that they are ho-hum is interesting in itself," said Nick Spencer, a senior practice director at ABI Research. "Apple is now a company that follows rather than leads." Apple is "at least 18 months late with a large screen device," he pointed out. Further, its Apple Pay mobile payment feature is "not exactly new, although Apple may perform the characteristic trick of perfecting it so the consumer actually adopts it -- not a trivial achievement."Apple's New iPhones: Ho-Hum and Controversial Too
Apple's new iPhones didn't take center stage at its product launch this week. "The fact that they are ho-hum is interesting in itself," said Nick Spencer, a senior practice director at ABI Research. "Apple is now a company that follows rather than leads." Apple is "at least 18 months late with a large screen device," he pointed out. Further, its Apple Pay mobile payment feature is "not exactly new, although Apple may perform the characteristic trick of perfecting it so the consumer actually adopts it -- not a trivial achievement."
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