Can Ello Convince Facebook Fans to Say Farewell?

Facebook may have garnered 1.3 billion users since its inception a decade or so ago, but today there's an upstart contender that has set its sights on much of that same social networking world. "Simple, beautiful and ad-free" is Ello's tagline, and the new social network is gaining considerable attention. Though it's still in invitation-only beta, it was reportedly gaining more than 30,000 new users per hour as of late last week.