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Monday, February 24, 2014
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6:09 AM

Samsung is introducing its Galaxy S5 smartphone today at a special event in Barcelona, but you don’t have to be there to watch the announcem...

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Screenshot 2014-02-24 07.57.26

Happy moving day, Facebook!


After almost a year of construction and renovation, Facebook NY has announced that it will be moving its NYC location from Madison Ave in midtown to a building in downtown Manhattan, at 770 Broadway.


Coincidentally enough, this also happens to be the same building where AOL (and TechCrunch NY) are headquartered, as well as other media and advertising companies such as Billboard, Adweek, and Backstage.


Right now, Facebook has more than 100 engineers in the New York offices working on Pages, Location, Newsfeed, mobile, AI, and infrastructure, but 2014 represents a growth year in terms of NYC hires. More than 320 people work in FBNY overall. With more space in the office, and plans to hire more engineers, that number should rapidly grow throughout the next year.


The move will also put Facebook much closer to the center of NYC’s burgeoning tech scene. Most startups, and tech-related businesses, line the streets of Broadway from Madison Square Park to deep in Soho. Though I personally hate any moniker that piggy backs off of Silicon Valley, many have lovingly nicknamed the stretch of road “Silicon Alley.”


Facebook’s new office is squarely in the middle of that stretch of Broadway, rather than in stuffy Midtown where Grand Central pours out thousands of commuters each day.


“New York has always attracted some of the best creative minds in arts and culture, fashion, finance, academics, and Tech,” said Carolyn Everson, VP of Global Marketing Solutions. “So, it’s only fitting that we continue to invest in our presence here. There’s no better place for a company with the tireless mission of connecting the world than the city that never sleeps.”


Today will be the first day of business in the new office, but construction is still underway.


Here’s what Serkan Piantino (NY Site Director and head of engineering) had to say in a blog post:



Being a part of the tech community in NYC and its expansion over the past 2 years has been a humbling experience. I’ve seen the energy in our office compound as we grow in size, take on bigger challenges and prototype the next Facebook products. The city has done the same, emerging as a center where new ideas are realized and people build great teams and fulfilling careers.


Today, Facebook New York begins our first day of business at our new offices at 770 Broadway. We’re excited to join the Astor Place neighborhood and continue to invest in the great tech community here. Finding this space took months of searching and design, and even now it’s still being built around us. We have plenty of work ahead as we continue to grow.


Today is our first day at new desks and with a new view of the city. There’s a lot of history around us: John Jacob Astor sailed here from England after the American Revolution and built an empire selling beaver pelts and other fur. You can see the ceramic beaver plaques in the subway station that commemorate his trade. Astor bought huge parcels of land in Manhattan because he was convinced it would become a key port and metropolis. Not long after, Peter Cooper believed in education for everyone and made his college available free of charge to anyone with a willingness to learn. My father studied architecture there.


We are really looking forward to being part of the neighborhood. We plan to host tech meetups and share what we’re working on here in NYC. We’ll even throw a party now and then. We’ll bring talent to the city and partner with the other industries that live here.



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6:09 AM

Happy moving day, Facebook! After almost a year of construction and renovation, Facebook NY has announced that it will be moving its NYC lo...

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ku-xlarge 2

My fellow nerds, our long horrendous nightmare is over. We will soon no longer have to slum with 64Gb microSD cards. SanDisk will soon start selling 128GB Ultra microSDXC cards — a capacity double that of today’s cards.


Today, at Mobile World Congress, SanDisk announced the tiny card that packs a boat-load of data into something smaller than a U.S. dime and almost as thin as a postage stamp. 128GB. In a single microSD card. Thanks, science.


It’s unclear at this point if the card will be compatible with all devices. The firmware and operating system on older gadgets could restrict access to the full 128GB partition, but newer devices should be fine. The card is Class 10 rated, meaning it is fully certified for HD video recording. And with 128GB, that’s a 24 hours of HD video.


The new Ultra microSDXC should hit Best Buy stores and Amazon as soon as tomorrow. But the larger sizes are not going to come cheap. Depending on the size of the card, the new line will run $30 to $200.





5:54 AM

My fellow nerds, our long horrendous nightmare is over. We will soon no longer have to slum with 64Gb microSD cards. SanDisk will soon start...

Read more »
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samsung dance

So we know with certainty that we’ll hear about the Samsung Galaxy S5 today – whether it’s a launch or something else we’re not quite certain, but assume most rumors are true – but why is it launching in Barcelona, at Mobile World Congress, a crowded space full of competition?


First, let’s look at the history of Galaxy S launches. The S2 launched in 2012 in Barcelona but, for the past two iterations, the company has created its own events culminating in a baffling Broadway extravaganza in New York. The move back to MWC, then, means something important: that for all its bluster, Samsung is finally figuring out that it is a product company and not a brand company.


It’s well within Samsung’s rights to launch at MWC. It’s a major mobile show and Europe and Asia are big handset customers. But it’s also a bit low rent. While you can feasibly bring Michael Bay out to the Fira, the cachet just isn’t there. It’s a limited stage and it’s crowded with plenty of news from Nokia, LG, HTC, and others.


It was interesting to watch Samsung try to escape the trade show grind. While they haven’t been able to escape the lure of CES, they did try (far too hard) to make the Galaxy S events gala happenings on a grand scale. The message was clear: Samsung knows it has the market share and now it wanted the mindshare.


Samsung’s marketing department is a two-headed monstrosity. I’ve heard from many people in the company that the rift between the Korea-based staff and the international staff is wide and deep and that often word comes down from on high that is run through so many divisions that the results are either baffling stage plays featuring smartphones or ham-handed on-stage speeches that sound like second-tier vaudeville acts. Marketing, in short, has never been Samsung’s strong suit.


What they do get right is product. They launch, like clockwork, new products every few months and every year they drop a fancy new smartphone in early spring. But that they’ve decided to pull resources from another overproduced event and focus instead on a media event is telling. The S4 launch was a “fan” event and featured hundreds of end users who filled a huge theatre and were subsequently baffled. This event will most probably feature finger food and maybe a nice presentation. Then everyone goes home.


Samsung makes good things. They don’t make good a brand. They have market share because their products are good, cheap, and plentiful, not because of any particular feature set or an all-singing, all-dancing stage show. They made the right move handing off their UI and and OS to Android (just as Nokia will eventually succumb to Microsoft, all Android efforts aside) but, given their track record at building platforms (remember Bada?) it’s may be time to pull back their branding efforts slightly and focus on product.


Sony overreached when it tried to control the CE conversation. Their efforts to push various failed standards thwarted them at every turn while the speed at which competitors like Samsung could pump out product further destroyed their market. They became a marketing machine, rebranding yearly just to see what would happen. They are now a shell and it will take some shrewd planning and great products to pull them out. The same could happen to Samsung.


Samsung is the H&M of mobile. They produce acceptable stuff quickly. It’s time, then, for Samsung’s mobile division to get off the catwalk and to start doing what it does best: sell phones.





5:24 AM

So we know with certainty that we’ll hear about the Samsung Galaxy S5 today – whether it’s a launch or something else we’re not quite certai...

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Online ad company Turn is releasing its first Advertising Intelligence Index, which it says will reveal “the world’s most competitive advertising markets.”


To do that, the company applied the Herfindahl index (a measure of competitiveness that looks at the size companies relative to the overall industry) to data from January 2013 to January 2014. How comprehensive is that data? Well, Turn, which offers ad-buying and data management tools, says it sees 1.3 million ad impressions every second.


As for what it found, Turn said that the category of programmatic advertising that saw the biggest increase in competitiveness was entertainment, arts, and hobbies, which saw competitiveness go up 60 percent, followed by travel (57 percent), and electronics and computers (56 percent). Meanwhile, sports and recreation saw the biggest drop in competitiveness (121 percent). Jewelry (55 percent) and office products (46 percent) also saw a significant decline.


Increased competition is leading advertisers to pay higher prices, with eCPMs up in social (24 percent), display (19 percent), and video (4 percent). Mobile was actually down 40 percent, which Turn attributes to increased supply.


Turn, by the way, recently raised $80 million in new funding. You can read its full report here.





5:09 AM

Online ad company Turn is releasing its first Advertising Intelligence Index, which it says will reveal “the world’s most competitive adver...

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It's not often I see news that surprises me, but Facebook paying nearly $20 billion for an instant messaging app had me scratching my head. People have been paying too much for properties for some time, but this is crazy money for a class of product that stopped being trendy nearly a decade ago. I've come up with three reasons, none of which are mutually exclusive, as to how Facebook was tricked into massively -- boy, that word is just not adequate to describe this -- overpaying for this property. This should be a wakeup call for Yahoo, Microsoft and Aol.


5:09 AM

It's not often I see news that surprises me, but Facebook paying nearly $20 billion for an instant messaging app had me scratching my ...

Read more »
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nokia-x-hybrid1

Nokia unveiled a few new Android powered Nokia X smartphones at MWC this year, and they look like an interesting combination of Nokia’s existing design choices with Windows Phone, Microsoft’s services and Google’s mobile OS. As interesting as they appear, however, and regardless of their ultimate merits, don’t expect them to usher in a new continuing lineup of Nokia Android hardware.


I argued in a previous Droidcast on TechCrunch that the Nokia/Android mashup was essentially a non-starter; the alliance appears to have been in the pipeline already when Microsoft began the process of taking over Nokia’s hardware division, but there are clear indications that Nokia’s new owners won’t be as open to the idea of seeing the experiment through.


In a blog post, Microsoft’s Corporate Vice President of Communications Frank X. Shaw provided a short summary of Microsoft and Nokia’s role and announcements at MWC this year. The letter is noteworthy in that it’s more reserved than what we normally see from Shaw, and in that it only mentions ‘Android’ once – and then only when Shaw is referencing competitor devices that the Nokia X competes with, and not the X line itself. Perhaps most telling is this excerpt, which Shaw offers as a means of contextualizing the Nokia X project:



First, our transaction with Nokia has not yet closed. Today, we operate as two independent companies as required by antitrust law, and we will until the acquisition is complete. The anticipated close timeframe for the acquisition remains end of the first quarter of 2014.



In other words, what Nokia is currently doing ≠ what Microsoft will be doing with Nokia’s hardware division once the deal goes through, which is expected to happen towards the end of March this year.


Shaw goes on to emphasize the importance of getting Microsoft services out there in the hands of consumers, which the Nokia X project helps to accomplish, but he sums up with a reminder that Windows Phone is Microsoft’s main bet in the smartphone realm, and nothing happening at MWC will change that.


Of course, Microsoft could stick with Android if these Nokia X devices prove to be very popular with the emerging market crowd they appear to target, and that results in a huge spike in usage of MS services. But the chances of that seem extremely low, and reading between the lines I’d say it’s almost certain Nokia’s Android experiment will be a short-lived one, regardless of outcome.





5:09 AM

Nokia unveiled a few new Android powered Nokia X smartphones at MWC this year, and they look like an interesting combination of Nokia’s exi...

Read more »
 
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