Today, Turntable.fm has announced that it will shut down its ‘virtual dj' product entirely to focus on its new Turntable Live platform, which attempts to replicate the ‘being there' experience of live performances. TechCrunch broke the news of Turntable.fm's live event pivot back in September, but today the company has acknowledged that Turntable.fm will be shuttered.
The news comes in a blog post by the Turntable team:
For over 2 years, we've improved and evolved the turntable.fm experience. We made rooms expand to unlimited sizes, made thousands of UI improvements, launched GOLD, built a mini-player, designed tons of avatars and listened to our community, trying to make the experience as wonderful as possible. Over those two years, the community has played over 400 million songs in about a million rooms.
As much as we all love turntable.fm, we have decided to shut it down to fully concentrate on the Live experience. It was a tough decision to make because we love this community so much, but the cost of running a music service has been too expensive and we can't outpace it with our efforts to monetize it and cut costs. If we also want to give Turntable Live a real shot, we need to fully focus on it.
The company says that playlists and songs will be able to be exported via Spotify or CSV file. It's also making avatars available for everyone, rather than just those who have leveled up. It's going to work on making ‘anonymous' raw data dumps of Turntable info available for developers to play with.
The company says it will host a live party on Turntable.fm on December 2. Presumably the site will be shut down after that date.
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