Incredible Labs, the startup behind mobile personal assistant app Donna, has been acqui-hired. The team, minus co-founder Scott San Filippo, will join Yahoo, and Donna will be shut down.
We’ve written a fair amount about Donna since it was launched last spring. The app sought to make life easier for users by proactively anticipating things that they would need and providing it to them. For the most part, that meant notifying users that they’d have to leave for a meeting, providing directions, and even emailing contacts automatically to tell them you’re running late.
The Incredible Labs team joining Yahoo includes Kevin Cheng, who held product roles at Yahoo and Twitter; Arshad Tayyeb and Spence Murray, who had worked for DoubleTwist and Netscape; and Bloom founder Jesper Andersen. In a separate blog post, San Filippo said he is not joining Yahoo and looking to start something new.
Incredible Labs had raised $2.5 million from investors that include Khosla Ventures, Betaworks, Maynard Webb, CrunchFund, Ashton Kutcher, and other angels.
Donna will be shut down, spelling the end for one of many apps built to improve personal productivity through software. Other apps in that category include Sunrise, Tempo, Any.do Cal, and Fantastical, among others.
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