At CES this year Yahoo unveiled its new Tech and Food vertical news and information sites, which feature a visual-heavy redesign that resembles Flipboard somewhat but with more of an online news site vibe. Today, Yahoo CEO Marissa Mayer revealed that the sites are based on a Tumblr backend, which marks a departure from the typically personal or informal use of the lightweight blogging platform as a CMS.
Yahoo also provided some updates about the traffic being generated by the Tech and Food sites, which feature content from big-name hires made last year including former NYT columnist David Pogue and TV news anchor Katie Couric. Yahoo has seen over 10 million uniques in the less than a month since the launch of the two new sites, Yahoo revealed.
Since launching on January 7th, we’ve already seen more than 10 million unique users on @YahooFood and @YahooTech. $YHOO—
Yahoo Inc. (@YahooInc) January 28, 2014
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