Thursday, January 30, 2014

5:09 AM
The iPhone 5c has been bugging me. As a product, it's so good -- and yet so wrong. By not saying much at all during the financial conference call with analysts this week, Apple has confirmed doubts while presenting new questions. Does the iPhone 5c represent a colossal misstep by Apple? Or is it just a mediocre product that remains profitable? Can it be both a misstep and a profitable device at the same time? As a product, it's surprisingly well-built but poorly positioned, inserted in a moment of time when it's not desirable.


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