Haunted Empire - Biased Author or Biased Readers?

What really surprises me about the book Haunted Empire, which predicts the decline of Apple, isn't that Apple fans don't like it. That's a given -- Apple fans only want positive books and stories. It is the level of effort that has gone into killing this book, and how much that apparently has accelerated sales. There is an old saying that the only thing better than bad publicity is no publicity, and Apple's effort seem to be driving this book onto the best sellers' list. What also amazes me is how worked up some folks are getting.