As part of iOS 7.1, the recent update to its mobile operating system, Apple appears to have added a new feature to its iAd program, allowing the company to take credit for the app downloads driven by its ads. In a company blog post, mobile ad attribution startup HasOffers says there's no mention of these changes in Apple's documentation, but there is API code that seems to indicate a change.… Read More
iOS Update Reportedly Includes New Capability For iAd Attribution
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