The Road to Immersive Smell Tech Could Be Paved With Bacon

Kraft wants you to wake up and smell the Oscar Mayer bacon, and its latest marketing campaign could point to smell-related technology finally getting a whiff of success. The company has debuted a new smartphone application designed to help users wake up to the sound of crackling bacon. As part of the campaign, Oscar Mayer also is giving away thousands of iPhone attachments that work in tandem with the app to produce the smell of bacon -- perhaps one of the most pleasant scents to wake up to for those of a carnivorous persuasion.