One of the things that defines BuzzFeed's apparently successful approach to advertising is the way its ads mirror its editorial content. So there have been sponsored lists, a sponsored feed of GIFs, and more recently, sponsored quizzes. I've certainly noticed an uptick in BuzzFeed quizzes in the past few months, usually asking, "What Kind Of X or Y Are You?" (I should probably disclose that… Read More
Yep, BuzzFeed Is Doing Sponsored Quizzes, Too
0 comments:
Post a Comment