Facebook Gets More Topical

Facebook on Thursday announced Trending, a new product designed to surface relevant and timely conversations occurring on the network. Trending, displayed to the right of the user's News Feed, will feature a list of topics that have recently spiked in popularity, personalized according to subjects of interest to the user. It will include topics that are trending across Facebook in general, as well. Each topic will be accompanied by a headline explaining why it is trending.