Looks like video advertising platform Adap.tv will be doing more to live up to the "TV" part of its name. The company is announcing that ad buyers won't just be purchasing desktop and mobile ads through its Audience Path product, but linear TV commercials (i.e., regular TV commercials) too. Adap.tv (which, like TechCrunch, was acquired by AOL) says its TV ad inventory has a potential reach of… Read More
Adap.tv Introduces Linear TV To Its Ad-Buying Platform
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