Aloft Hotels this week announced the launch of a new, robotic "butler" at the company's Cupertino, Calif., location. Dubbed "A.L.O.," the new botlr, or robotic butler, is designed to help the hotel's human staff by delivering amenities to guest rooms. A.L.O. comes professionally "dressed" in a custom shrink-wrapped, vinyl-collared uniform, complete with name tag. "A.L.O. has the work ethic of Wall-E, the humor of Rosie from The Jetsons, and reminds me of my favorite childhood robot, R2-D2," said Brian McGuinness, brand manager for Starwood.Hotel's Robotic Butler Is Not Quite 'Rosie'
Aloft Hotels this week announced the launch of a new, robotic "butler" at the company's Cupertino, Calif., location. Dubbed "A.L.O.," the new botlr, or robotic butler, is designed to help the hotel's human staff by delivering amenities to guest rooms. A.L.O. comes professionally "dressed" in a custom shrink-wrapped, vinyl-collared uniform, complete with name tag. "A.L.O. has the work ethic of Wall-E, the humor of Rosie from The Jetsons, and reminds me of my favorite childhood robot, R2-D2," said Brian McGuinness, brand manager for Starwood.
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