Ralph Lauren Takes a Swing at Fitness Tech

Ralph Lauren this week merged the tech and fashion worlds with a new smart Polo shirt. Knitted into the Polo Tech shirt's core are sensors that read biological and physiological information. The company partnered with Msignal to develop a "black box" that includes an accelerometer and gyroscope, which capture movement and direction. Data is captured and sent to the cloud, where it is analyzed using a set of algorithms. Out comes information on heart rate, respiration, stress level and energy output.