IBM Is a 'Kindred Spirit': Whoa, Tim Cook, Whoa

The Apple deal with IBM has shown us a whole new side of Tim Cook -- the gushing, hype-laden, excited-but-still-vague Tim Cook who says things like "kindred spirit," "huge opportunity," and "radical step for enterprise." Who peppers his speech with words like "profound," "complementary," "landmark" and "thrilled." Now, I'm a big fan of Tim Cook, but when he uttered this, "We fit together like a puzzle, and so this is profound. It is landmark. It's historic," my mouth dropped open and I felt compelled to look away.