The Social Media Fraud

I spent much of last week talking about Facebook's infamous study of nearly a million customers and the company's attempts to make half of those customers happier and the other half more depressed. Setting aside how insanely stupid it was for Facebook to do this is the fact that with social media, isn't social the real problem? Could the entire segment be a fraud? Facebook may be a news source, but it isn't any more social than the socially inept hot-or-not bulletin board that began its life.