OkCupid has admitted carrying out psychological experiments on its users. Because OkCupid doesn't really know what it's doing, it needs to experiment to see what works and what doesn't, cofounder Christian Rudder wrote in a blog post. Every Internet company needs to test different things with users, and website visitors are subjected to "hundreds of experiments at any given time, on every site. That's how websites work," he argued. "When this story came out, I almost thought 'it's a publicity stunt,'" said Quinnipiac professor Sang Nam.OkCupid's Confessed Hijinks Get Thumbs-Down
OkCupid has admitted carrying out psychological experiments on its users. Because OkCupid doesn't really know what it's doing, it needs to experiment to see what works and what doesn't, cofounder Christian Rudder wrote in a blog post. Every Internet company needs to test different things with users, and website visitors are subjected to "hundreds of experiments at any given time, on every site. That's how websites work," he argued. "When this story came out, I almost thought 'it's a publicity stunt,'" said Quinnipiac professor Sang Nam.
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