Reading Rainbow's Kickstarter campaign hit a significant milestone last week: It not only raised the $1 million it originally sought to create a Web version of the popular children's television show within the first 24 hours of the campaign, but also wrapped the 35-day effort with an additional $4.4 million for a grand total of $5,408,916 in donations. The project, organized by actor LeVar Burton, host of the original series, set a new fundraising record on Kickstarter, thanks to the 105,857 backers it drew.Reading Rainbow Finds Pot of Gold
Reading Rainbow's Kickstarter campaign hit a significant milestone last week: It not only raised the $1 million it originally sought to create a Web version of the popular children's television show within the first 24 hours of the campaign, but also wrapped the 35-day effort with an additional $4.4 million for a grand total of $5,408,916 in donations. The project, organized by actor LeVar Burton, host of the original series, set a new fundraising record on Kickstarter, thanks to the 105,857 backers it drew.
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