The news that Apple and IBM have joined forces sent a shockwave through the Apple-focused world this week, and I admit it, I was surprised. At first glance, the deal seems to be this big group hug with the two companies becoming inextricably entwined. Yeah, it's not that. In fact, this is the biggest deal that really isn't all that "BIG" that I've seen in a long time. It seems groundbreaking -- and it will pay off handsomely for both Apple and IBM -- but it's really just an extension of business as usual for both companies.The Big Honking Business-as-Usual IBM-Apple Deal
The news that Apple and IBM have joined forces sent a shockwave through the Apple-focused world this week, and I admit it, I was surprised. At first glance, the deal seems to be this big group hug with the two companies becoming inextricably entwined. Yeah, it's not that. In fact, this is the biggest deal that really isn't all that "BIG" that I've seen in a long time. It seems groundbreaking -- and it will pay off handsomely for both Apple and IBM -- but it's really just an extension of business as usual for both companies.
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